Brandon Grundy is the founder and Principal of Ridgeview Financial Planning. He has over ten years of experience within the financial services industry, managing investments for clients and helping them plan their financial future. During this time he has worked for brokerage firms, conducted workshops, and worked with a variety of clients. Brandon has a passion for planning and investment management and felt compelled to start Ridgeview Financial Planning after growing frustrated with the state of the financial services industry. The balance had shifted too far away from clients so Brandon decided to do something about it.
Brandon is very happily married (21 years) and a father of two beautiful children. When not spending time with his family he enjoys being outdoors, playing music, and distance running. Brandon is an ultra marathon runner and has completed events up to 100K, with aspirations for longer distances. But after all his running, Brandon's funnest event yet was a local 10K with his wife and kids (we've now run it twice!).
Brandon also has a passion for education and strives to continually learn and improve himself. He has earned a BS/Finance and holds the following securities licenses: 63 & 65. He has held the Series 6, 7, 9, 10, and California insurance license.
Brandon is a NAPFA-Registered Financial Advisor and a Certified Financial Planner®. CFP® professionals earn this industry-leading designation by completing education and testing requirements, as well as ongoing requirements for continuing education. CFPs also adhere to a Code of Conduct and a Code of Ethics (see below).
Principle 1 - Integrity: Provide Professional Services with Integrity.
Integrity demands honesty and candor which must not be subordinated to personal gain and advantage. Certificants are placed in positions of trust by clients, and the ultimate source of that trust is the certificant's personal integrity. Allowance can be made for innocent error and legitimate differences of opinion, but integrity cannot co-exist with deceit or subordination of one's principles.
Principle 2 – Objectivity: Provide professional services objectively.
Objectivity requires intellectual honesty and impartiality. Regardless of the particular service rendered or the capacity in which a certificant functions, certificants should protect the integrity of their work, maintain objectivity and avoid subordination of their judgment.
Principle 3 – Competence: Maintain the knowledge and skill necessary to provide professional services competently.
Competence means attaining and maintaining an adequate level of knowledge and skill, and application of that knowledge and skill in providing services to clients. Competence also includes the wisdom to recognize the limitations of that knowledge and when consultation with other professionals is appropriate or referral to other professionals necessary. Certificants make a continuing commitment to learning and professional improvement.
Principle 4 – Fairness: Be fair and reasonable in all professional relationships. Disclose conflicts of interest.
Fairness requires impartiality, intellectual honesty and disclosure of material conflicts of interest. It involves a subordination of one's own feelings, prejudices and desires so as to achieve a proper balance of conflicting interests. Fairness is treating others in the same fashion that you would want to be treated.
Principle 5 – Confidentiality: Protect the confidentiality of all client information.
Confidentiality means ensuring that information is accessible only to those authorized to have access. A relationship of trust and confidence with the client can only be built upon the understanding that the client's information will remain confidential.
Principle 6 – Professionalism: Act in a manner that demonstrates exemplary professional conduct.
Professionalism requires behaving with dignity and courtesy to clients, fellow professionals, and others in business-related activities. Certificants cooperate with fellow certificants to enhance and maintain the profession's public image and improve the quality of services.
Principle 7 – Diligence: Provide professional services diligently.
Diligence is the provision of services in a reasonably prompt and thorough manner, including the proper planning for, and supervision of, the rendering of professional services.
- Learn more about CFP at: http://www.cfp.net/for-cfp-professionals/professional-standards-enforcement/standards-of-professional-conduct/code-of-ethics-professional-responsibility#sthash.koOaEDP7.dpuf
- Learn more about NAPFA at: http://www.napfa.org/index.asp